E-Commerce
Marketing Agency.
We provide E-Commerce Marketing Solutions to ensure online growth and continuity for our partners.
WE ARE .mad
Lower Funnel
Players.
Players.
We offer seamless sales-oriented strategies, E-Commerce and performance solutions for marketplace efficiency.
We have a team of E-Commerce Performance Marketers who help brands and partners deliver online sales and maximize digital presence.
.mad OFFERS
Dedicated solutions for
your brand objectives.
your brand objectives.
Certified Experts.
WE'VE HELPED OVER 200+ COMPANIES IN THE COUNTRY.
.mad PEOPLE
We do things different.
PATRICK
General Manager | Head of Agency
.madAGENCY
EDWARD
Head of Creative Services
.madAGENCY
TRICIA
Senior Creative Lead
.madCREATIVES
KURT
Senior Creative Lead
.madCREATIVES
REGIE
Creative Lead
.madCREATIVES
WAKI
Creative Lead
.madCREATIVES
ISA
Creative Lead
.madCREATIVES
TOFFER
Sr. Multimedia Artist / Creative Lead
.madCREATIVES
SONNY
Production Head
.madHOUSE
MELANIE
Digital Buying Manager
.madDIGITALS
NOMAR
Senior Web Developer
.madWEB&TECH
LANNCE
Project Manager
.madWEB&TECH
BRENT
TikTok Content Lead
.madTIKTOK SQUAD
MARIE
KOL and Affiliates Lead
.madSHOPPERSTARS
.mad WORKS
Latest Projects.
1
DEMAND GENERATION THROUGH SOCIAL MEDIA.
GOAL
Increase revenue through paid ads & be present where their target audiences are within the Facebook ecosystem.
SOLUTION
Facebook Catalog Sales – Feature products from their e-Commerce platforms by running advertisements on Facebook and Instagram to generate sales for three (3) months.
TACTICS
We integrated the brand’s product catalog from an online selling platform with Facebook to highlight products accessible on their shop using the collaborative ads solution.
GMV
1
M
SOLD ITEM
1
+
SHARE OF BUSINESS
1
%
ROAS
1
%
2
CREATIVE REVAMP SPECIFIC TO E-COMMERCE.
GOAL
Utilize E-commerce to increase sales.
SOLUTION
Perform best practices on e-commerce webstores to increase sales.
Drive demand and traffic from owned channels through paid efforts.
Drive demand and traffic from owned channels through paid efforts.
TACTICS
Revamped webstore specifics, images, copy, offers.
We separated the prospecting and retargeting audience for a more effective and efficient way to retarget their consumers.
We also ran ‘Always on’ advertisements and joined a variety of Sales or Campaigns within the platform.
CTR INCREASE
1
%
SHARE OF BUSINESS
+
1
%
ROAS
1
x
3
NEW AUDIENCE AND RETARGETED ABANDONERS.
GOAL
Utilize E-commerce to increase sales.
SOLUTION
Perform best practices on e-commerce webstores to increase sales.
Drive demand and traffic from owned channels through paid efforts.
TACTICS
Revamped webstore specifics, images, copy, offers.
We separated the prospecting and retargeting audience for a more effective and efficient way to retarget their consumers.
We also ran ‘Always on’ advertisements and joined a variety of Sales or Campaigns within the platform.
INCREASE OF SHARE BUSINESS
1
%
SHARE OF BUSINESS
+
1
%
ROAS
1
x
4
TIKTOK AND
TIKTOK SHOP.
GOAL
Drive sales and conversion via TikTok Shop, a new sales platform
SOLUTION
Use of Shopperstars Organic Content and inclusion of Affiliate Marketing as an always-on approach to create new content and go beyond top funnel marketing.
TACTICS
Combination of organic media, paid media, and affiliate selling to drive purchases through the TikTok Shop.
Organic content was used to build the algorithm, paid media to increase reach and traffic, and affiliate selling to strengthen baseline conversions for the campaign.
AFFILIATE REVENUE
1
K+
SELF OPERATED MEDIA REVENUE
0.1
M+
TIKTOK SHOP SALES
1
M+
5
OMNI-CROCS.
A push is all it needs to make people take a step. In aiming to take interested audience into conversion, the Omni-Crocs campaign was introduced. This is a revolutionary approach with full omnichannel strategy, retargeting tactics on multiple platforms, and seamless funneling into purchase channels.
It fostered true connections that made the customers as the brand ambassadors who celebrate individuality in style with Crocs. The campaign resulted in increase in sales on their webstore, Lazada, and Shopee.
6
EQ DRY #KUWENTONGNANAY.
Moms have stories worth telling, and they all got one thing in common— love for their little ones.
To explore what motherhood is really like, we’ve launched #KuwentongNanay. This campaign encourages moms to share their experiences in child-rearing and how a reliable partner like EQ Dry played a part in it.