Home - .mad Agency

E-Commerce
Marketing Agency.

We provide E-Commerce Marketing Solutions to ensure online growth and continuity for our partners.

WE ARE .mad

Lower Funnel
Players.

We offer seamless sales-oriented strategies, E-Commerce and performance solutions for marketplace efficiency.

We have a team of E-Commerce Performance Marketers who help brands and partners deliver online sales and maximize digital presence.

.mad OFFERS

Dedicated solutions for
your brand objectives.

Leading E-commerce Digital Marketing Agency in the Philippines

.madCREATIVES

.madIN-PLATFORM DESIGN.

Creation of digital collaterals such as SIS, Campaign
Banners, Feed Posts, Platform Affiliates, etc. for Lazada,
Shopee, and other platforms.

.madSOCIAL DESIGN.

Content creation that fits well with your marketing goals.
A creative content to suit your brand, the social media
platforms you are using and the audience you are
reaching out to.

.madUI | UX DESIGN.

Creation of user friendly & design-centric websites to
improve web and user journey.

.madHOUSE.

Our production unit for online videos, ads, post-production
services, catalog shoots, and social content.
.madDIGITALS

.madIN-PLATFORM.

Be more visible on marketplace search results.
Increase searchability with our in-platform solutions to
boost traffic and conversions in your platform webstores.

.madPAID MEDIA.

Build a platform that allows your products to be directly
purchased online

.madSEARCH.

Be present on the first page of search results for your
brand. We will improve your sites visibility and ranking to
increase online traffic.

.madSOCIALS.

Online brand design to connect with your audience
through organic awareness, and establishing a
community to help support sales.

.madEMAIL MARKETING.

We convert leads to subscribers to potential customers.
.madWEB & TECH

.madMICROSITE.

We provide Web Development and Maintenance, UI | UX
design up to Customized System Solutions to fit your needs.

.madWEBSTORE.

Build a platform that allows your products to be directly
purchased online

.madCUSTOM SYSTEM.

Build a technology solution for your company’s needs.
Automate, make work more efficient, increase and
monitor sales – through customized software solutions.

.madSOCIAL COMMERCE.

Make communicating with your customers smarter and
more efficient with Chatbots and plug-ins on messaging apps.

.madMOBILE APP DEVELOPMENT.

Create a mobile platform that can be used by consumers.

.madLOYALTY.

Build and nurture long lasting relationships with your
customers with a smart app or web-based loyalty platform.
.madHOUSE

.madCORPORATE VIDEOS.

We provide top-quality corporate video service that help
your business communicate their brand story effectively.

.madINFOMERCIAL.

We create compelling informercials that captivate
audiences and drive sales.

.madPOST PRODUCT SERVICES.

Provide high-quality post product service to enhance and
refine your visual content.

.madCATALOGUE SHOOT.

With our expertise in photography and digital editing, we
create visually stunning images that showcase your
products in the most appealing way possible.

.madSHOOT & POST PRODUCTION.

We create compelling informercials that captivate
audiences and drive sales.
.madSHOPPERSTARS

.madKOL MARKETING.

Our influencer and KOL marketing service maximizes the
impact of social media influencers and KOLs to drive
digital marketing campaigns for businesses.

.madSHOPPERSTARS TIKTOK LIVE.

Our TikTok live selling service boosts business awareness
and sales using the power of live video streaming on this
popular platform.

.madSHOPPERSTARS AFFILIATES.

We craft a unique platform-based strategy to utilize their
nano-influence to increase TikTok shop sales.

.madON-DEMAND CONTENT.

We craft high-quality but raw and organic looking videos
that resonates with your marketing goals.
.madTIKTOK

Our internal team of creative specialists who create new content
from scratch or completely redesign your pre-existing assets to
generate best-in-class, Scroll-stopping TikTok content.
Collaborate closely with our outstanding team of motion graphic
designers, videographers and creative leads to produce Engaging
Videos.

All of this, together with the most recent trends, music, and insights
to produce better videos, You can depend on us to maximize your
engagement on TikTok and produce results because we assure to
Make A Difference.

Certified Experts.

WE'VE HELPED OVER 200+ COMPANIES IN THE COUNTRY.

GSK | Leading E-commerce Digital Marketing Agency in the Philippines

ABBOTT | Leading E-commerce Digital Marketing Agency in the Philippines

MONDELEZ | Leading E-commerce Digital Marketing Agency in the Philippines

NESTLE | Leading E-commerce Digital Marketing Agency in the Philippines

UNILEVER | Leading E-commerce Digital Marketing Agency in the Philippines

DEL MONTE | Leading E-commerce Digital Marketing Agency in the Philippines

BEAUTYBOX | Leading E-commerce Digital Marketing Agency in the Philippines

ALASKA | Leading E-commerce Digital Marketing Agency in the Philippines

CENTURY PACIFIC FOOD, INC. | Leading E-commerce Digital Marketing Agency in the Philippines

CROCS | Leading E-commerce Digital Marketing Agency in the Philippines

SPLASH | Leading E-commerce Digital Marketing Agency in the Philippines

FILA | Leading E-commerce Digital Marketing Agency in the Philippines

FONTERRA | Leading E-commerce Digital Marketing Agency in the Philippines

L'OREAL PARIS | Leading E-commerce Digital Marketing Agency in the Philippines

MAYBELLINE | Leading E-commerce Digital Marketing Agency in the Philippines

.mad PEOPLE

We do things different.

JACE

General Manager & Executive Director

.madAGENCY

PATRICK

Head of Digital Operations

.madAGENCY

EDWARD

Head of Creative Services

.madAGENCY

TRICIA

Senior Creative Lead

.madCREATIVES

KURT

Senior Creative Lead

.madCREATIVES

REGIE

Creative Lead

.madCREATIVES

WAKI

Creative Lead

.madCREATIVES

ISA

Creative Lead

.madCREATIVES

MICHAEL

Creative Lead

.madCREATIVES

TOFFER

Sr. Multimedia Artist / Creative Lead

.madCREATIVES

SONNY

Production Head

.madHOUSE

CHIN

Digital Marketing Strategy Lead

.madDIGITALS

KYKES

Digital Content Manager

.madDIGITALS

MELANIE

Digital Buying Manager

.madDIGITALS

NOMAR

Senior Web Developer

.madWEB&TECH

LANNCE

Project Manager

.madWEB&TECH

BRENT

TikTok Content Lead

.madTIKTOK SQUAD

MARIE

KOL and Affiliates Lead

.madSHOPPERSTARS

.mad WORKS

Latest Projects.

1

DEMAND GENERATION THROUGH SOCIAL MEDIA.

GOAL

Increase revenue through paid ads & be present where their target audiences are within the Facebook ecosystem.

SOLUTION

Facebook Catalog Sales – Feature products from their e-Commerce platforms by running advertisements on Facebook and Instagram to generate sales for three (3) months.

TACTICS

We integrated the brand’s product catalog from an online selling platform with Facebook to highlight products accessible on their shop using the collaborative ads solution.

1 M

GMV

1 +

SOLD ITEM

1 %

SHARE OF BUSINESS

1 %

ROAS

2

CREATIVE REVAMP SPECIFIC TO E-COMMERCE.

GOAL

Utilize E-commerce to increase sales.

SOLUTION

Perform best practices on e-commerce webstores to increase sales.
Drive demand and traffic from owned channels through paid efforts.

TACTICS

Revamped webstore specifics, images, copy, offers.

We separated the prospecting and retargeting audience for a more effective and efficient way to retarget their consumers.

We also ran ‘Always on’ advertisements and joined a variety of Sales or Campaigns within the platform.

1 %

CTR INCREASE

+ 1 %

SHARE OF BUSINESS

1 x

ROAS

3

NEW AUDIENCE AND RETARGETED ABANDONERS.

GOAL

Utilize E-commerce to increase sales.

SOLUTION

Perform best practices on e-commerce webstores to increase sales.
Drive demand and traffic from owned channels through paid efforts.

TACTICS

Revamped webstore specifics, images, copy, offers.

We separated the prospecting and retargeting audience for a more effective and efficient way to retarget their consumers.

We also ran ‘Always on’ advertisements and joined a variety of Sales or Campaigns within the platform.

1 %

INCREASE OF SHARE BUSINESS

+ 1 %

SHARE OF BUSINESS

1 x

ROAS

4

TIKTOK AND
TIKTOK SHOP.

GOAL

Drive sales and conversion via TikTok Shop, a new sales platform

SOLUTION

Use of Shopperstars Organic Content and inclusion of Affiliate Marketing as an always-on approach to create new content and go beyond top funnel marketing.

TACTICS

Combination of organic media, paid media, and affiliate selling to drive purchases through the TikTok Shop.

Organic content was used to build the algorithm, paid media to increase reach and traffic, and affiliate selling to strengthen baseline conversions for the campaign.

1 K+

AFFILIATE REVENUE

0.1 M+

SELF OPERATED MEDIA REVENUE

1 M+

TIKTOK SHOP SALES

5

OMNI-CROCS.

Play Video about Leading E-commerce Digital Marketing Agency in the Philippines

A push is all it needs to make people take a step. In aiming to take interested audience into conversion, the Omni-Crocs campaign was introduced. This is a revolutionary approach with full omnichannel strategy, retargeting tactics on multiple platforms, and seamless funneling into purchase channels.

It fostered true connections that made the customers as the brand ambassadors who celebrate individuality in style with Crocs. The campaign resulted in increase in sales on their webstore, Lazada, and Shopee.

6

EQ DRY #KUWENTONGNANAY.

Play Video about Leading E-commerce Digital Marketing Agency in the Philippines

Moms have stories worth telling, and they all got one thing in common— love for their little ones.

To explore what motherhood is really like, we’ve launched #KuwentongNanay. This campaign encourages moms to share their experiences in child-rearing and how a reliable partner like EQ Dry played a part in it.

Get .mad with us.

Get .mad with us.

.madCREATIVES

.madIN-PLATFORM DESIGN.

.madSOCIAL DESIGN.

.madUI | UX DESIGN.

.madHOUSE.

.madDIGITALS

.madIN-PLATFORM.

.madPAID MEDIA.

.madSEARCH.

.madSOCIALS.

.madEMAIL MARKETING.

.madWEB & TECH

.madMICROSITE.

.madWEBSTORE.

.madCUSTOM SYSTEM.

.madSOCIAL COMMERCE.

.madMOBILE APP DEVELOPMENT.

.madLOYALTY.

.madHOUSE

.madCORPORATE VIDEOS.

.madINFOMERCIAL.

.madPOST PRODUCT SERVICES.

.madCATALOGUE SHOOT.

.madSHOOT & POST PRODUCTION.

.madSHOPPERSTARS

.madKOL MARKETING.

.madSHOPPERSTARS TIKTOK LIVE.

.madSHOPPERSTARS AFFILIATES.

.madON-DEMAND CONTENT.

.madTIKTOK

1

GOAL

SOLUTION

TACTICS

2

CREATIVE REVAMP SPECIFIC TO E-COMMERCE.

GOAL

SOLUTION

TACTICS

3

NEW AUDIENCE AND RETARGETED ABANDONERS.

GOAL

SOLUTION

TACTICS

4

TIKTOK AND TIKTOK SHOP.

GOAL

SOLUTION

TACTICS

5

OMNI-CROCS.

6

TIKTOK AND
TIKTOK SHOP.