GENERAL MANAGER & EXECUTIVE DIRECTOR
Armed with more than 16 years of Digital Marketing experience, he championed digital for global, regional and local brands. With digital media as his main background, he was instrumental in bagging local and international awards for brands handled.
Currently the General Manager and Executive Director of .MAD Agency by Great Deals, now focusing on E-Commerce Marketing through Performance Media, In-Platform Solutions, Omni-channel Marketing, and Sales focused creative solutions.
Prior to this, he was Agency Head for iProspect Philippines, Executive Digital Director for Dentsu Jayme Syfu, Digital Media Head for NuWorks Interactive, Digital Media Manager for Zenith Optimedia, and Mobile Marketing and Digital Performance Lead for Performics.
Previous service includes teaching for CDMP, giving Digital talks to different brands, institutions, and different universities. He also served as jury member for IMMAP Boomerang Awards under Tech and Innovation.
Currently, he is a Board of Director for IMMAP and Competition Jury Head for this year’s Boomerang Awards. He’s also a chosen Jury for SMARTIES 2023, and an Alibaba Netpreneur Fellow for 2023.
HEAD OF DIGITAL OPERATIONS
With over 8 years of extensive experience in the digital marketing scene and a Six Sigma Certified professional, Patrick Clemencia bootstrapped the performance marketing and tech division of Greatdeals Ecommerce Corporation, which is now known as MAD Agency.
Currently the Head of Digital Operations, he takes charge of overseeing the agency’s day-to-day operations, from, media planning, media buying executions, technical E-commerce shop builds, and its maintenance, to KOL and influencer partnerships for local and international brands. Ensuring everything is running smoothly and efficiently. With a steadfast commitment to excellence, employs a process-driven approach to manage tasks and responsibilities of all verticals.
Prior to his current role, he was the co-founder and CEO of Crypto Gamers Global, the biggest crypto Play-to-Earn community in south east asia.
HEAD OF CREATIVE SERVICES
With 6+ years in the field, Edward spearheads creative strategies for major e-commerce players like Unilever, Nestle, Abbott and Reckitt Benckiser.
As an adept Head of Commerce Creatives, he oversees E-Commerce content and production. He built a diverse creative department with graphic designers, multimedia artists, content creators, and production teams.
Edward’s skillset extends to branding, offering guidance for designs that mirror brand ideals. He collaborates internally and externally, crafting content for Lazada, Shopee, Zalora, Shopify, while following industry best practices.
He previously collaborated with Zappy Social Commerce and CryptoGamers Community branding.
He also consults and provides creative insights for Shoppertainment Live, Zagana PH, and Couch Potato Mart (formerly Grab Mart Express).