PATRICK CLEMENCIA
GENERAL MANAGER | HEAD OF AGENCY
With over 8 years of extensive experience in the digital marketing scene and a Six Sigma Certified professional, Patrick Clemencia bootstrapped the performance marketing and tech division of Greatdeals Ecommerce Corporation, which is now known as MAD Agency.
Currently the General Manager | Head of Agency, he takes charge of overseeing the agency’s day-to-day operations, from, media planning, media buying executions, technical E-commerce shop builds, and its maintenance, to KOL and influencer partnerships for local and international brands. Ensuring everything is running smoothly and efficiently. With a steadfast commitment to excellence, employs a process-driven approach to manage tasks and responsibilities of all verticals.
Prior to his current role, he was the co-founder and CEO of Crypto Gamers Global, the biggest crypto Play-to-Earn community in south east asia.
EDWARD BATERZAL
HEAD OF CREATIVE SERVICES
With 6+ years in the field, Edward spearheads creative strategies for major e-commerce players like Unilever, Nestle, Abbott and Reckitt Benckiser.
As an adept Head of Commerce Creatives, he oversees E-Commerce content and production. He built a diverse creative department with graphic designers, multimedia artists, content creators, and production teams.
Edward’s skillset extends to branding, offering guidance for designs that mirror brand ideals. He collaborates internally and externally, crafting content for Lazada, Shopee, Zalora, Shopify, while following industry best practices.
He previously collaborated with Zappy Social Commerce and CryptoGamers Community branding.
He also consults and provides creative insights for Shoppertainment Live, Zagana PH, and Couch Potato Mart (formerly Grab Mart Express).
JERRO SANTOS
HEAD OF DIGITALS
Jerro Santos is a seasoned and certified digital marketer with over 10 years of experience across multiple disciplines. He started as a copywriter, working his way up to business development, account management, digital strategy, and LIVE commerce.
As the Head of Digital for MAD Agency, he oversees both Performance Marketing and LIVE Commerce capabilities, ensuring best-in-class execution of digital strategies, and superb client servicing for our brands.
Years before joining MAD Agency, Jerro co-led a digital agency in Myanmar, after which he held senior leadership positions in Publicis Groupe and GroupM. His storied journey towards heading MAD Agency makes him a well-rounded digital leader—effectively combining the “magic” of creativity and the “logic” that makes a robust e-commerce strategy.